idan shnall

  • What’s The True Cost of SEO?

      Transcription of “What’s The True Cost of SEO?” Shama: Why is good SEO not cheaper? I mean really, why isn’t it that you can’t pay a few hundred bucks and have the web site top of the search engines and get traffic. What goes into that? Idan: It takes time and takes a lot of resources. When we are talking about content, when we are talking about a building a web site, when we are talking about bringing out links, when we are talking about branding your product, all these things take a very long time and you cannot achieve that with just $200 where you just pay this person. Shama: It is not one person. You have a team of six that you’ve got all these people who are doing all these things for you and so it’s not just one person. I mean you do this strategy obviously for our clients at Marketing Zen but you’ve got all these other people putting in the time and effort, but the cool thing is I think with SEO especially, the ROI is so transparent. I think even with social media you’ve to got to be able to look at…

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  • SEO: Myth or Fact?

      Transcription of “SEO: Myths or Fact?” Shama: All right, Idan. SEO myth busting time. I’m going to tell you something I hear a lot from people and you tell me if it’s myth or fact and then correct me. Ok. You can guarantee me a top ranking. Myth or fact? Idan: Me personally? Nobody. Shama: Anybody. Idan: Nobody can guarantee you an actual ranking within Google organic results. Shama: Why? I was told this by these guys that emailed me from India. I was told that. Idan: The thing is that Google actually has their guidelines and it says that nobody can actually guarantee you, so you got to rely on that, plus it’s a free space to compete in. It’s really important to follow the rules in order to get top rankings. Shama: Google tells us pretty much that no, no one can guarantee you a ranking because guess what, we are boss, we decide at the end of the day, and no one apparently can influence their decisions, right? You can play through their algorithm, but you can’t guarantee that. Idan: Right. If people were to find guaranteed spots on Google, they would run out of business,…

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  • Why Review Sites Matter For Your Business

      Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about review sites like Yelp and others that are important to search engine optimization? Idan: Users gather information on the Internet. If it’s from your Website, from a competitor, from Yelp, from another citation, like Google Plus or Google Places or even Bing. All these citations, people go on and they place their view. If you’re not there, your competitors are. Shama: What’s a citation? Idan: A citation is basically a website, a directory, that people have their place of business. Shama: Ok so your information is linked in it. It’s kind of like a yellow pages on the Web and you have so many directories. That’s a citation. Idan: Exactly and there are so many of them. Shama: I love SEO speak. Idan: There are so many of them because different people go to different places. You may like Google Places while I may like really Yelp. I like the information on Bing more than just Google Places. It’s really important to be everywhere. Shama: One of the things that I really like about you…

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  • Why Google Plus Matters For SEO

      Transcription of “Why Google+ Matters For SEO”: Shama: So, Idan, let’s talk about your favorite recent social networking site, because I know you’ve been drilling all of us here at the Marketing Zen Group, and our clients should really amp up their efforts with the infamous Google+ because a lot of people still haven’t figured it out. So tell me, what, why all of this importance on Google+, and from an SEO perspective, why are you so gung-ho about it? Idan: Well, personalized search has been a long coming. We always knew that it’s going to happen. We just didn’t know when. Even before Google+, we saw Twitter had a partnership with Google and you saw a bunch of tweets for specific keyword. Shama: I like that, yeah. Idan: Yeah, so Google definitely wants to be in the arena of social. I mean, you can get a lot of valuable data that you cannot really get all that much from just search and from just websites. Shama: So Google wants to pull in this data to better serve the users. From a website perspective, why should we care about our website in Google+? Idan: Well, one of the reason…

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  • Automation, Keywords, and Rankings! Oh, my!

      Transcription of “Automation, Keywords, and Rankings! Oh, My!”: Shama: One of the things I know is, there are a lot of companies out there and a lot of folks, I know you’re totally against this is, automated SEO. Idan: Right. Shama: Where there is a software, and there is a place and time where you can use software to assist with your efforts, but there’s things out there that people will say, it’s a software, you set it up and it will optimize the website for you. What are your thoughts on that? Is that legit? Idan: One of the things that Google absolutely told us every time is they’re not looking for something that another website can do. We don’t want the same thing on our search engine result page, with the same content, with the same title, with same METAS, same review. Shama: Duplicates are a big no-no for Google. Idan: Right. You want to see a variety of results of information people can actually relate to. When you use a search engine, you’re gathering information and every website should be different with the same relevant information. It’s very important, yes. Shama: All right, so when people…

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  • What does it really take to rank well on Google today?

      Transcription of “What does it really take to rank well on Google today?”: Shama: This stuff has been going on for a long time. People have been keyword stuffing, wrong link building techniques. A lot of the times sadly people don’t know any better. What’s changed now that Google is all of a sudden catching these things a lot better? Idan: Over the years a lot of people said, content is the king, content is the king, content is the king. Shama: Right. Idan: People said, all right, I’ll just create a bunch of content, stuff some keywords in there, if it’s a good content that people can actually read or not, it doesn’t really matter. Shama: There’s words. Idan: Yes, it’s a bunch of words cramped together, does it make sense or not, whatever, it really doesn’t matter. That’s not what Google wants. They start penalizing websites that threw a bunch of content out there with their links back or threw a bunch of content in their blog posts that doesn’t really make any sense and has no added value to the reader. Shama: Context matters now a lot more. Idan: Right. Shama: In terms of it’s not…

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