How to Use Instagram’s New App, Hyperlapse, to Wow Your Fans

Savvy businesses are already taking advantage of all that Instagram has to offer in terms of connecting with their online audiences. By posting glimpses of behind-the-scenes fun, tantalizing new product teases and demos, photos from live events, and other quick snapshots, companies are able to make their brands seem more relatable. This is an invaluable asset in developing relationships with online audience members. Now Instagram has added another tool to the mix, and it’s one that offers many intriguing possibilities for online marketing. Their new app, Hyperlapse, is actually not a part of Instagram itself, but rather a separate entity, for now available only on iPhones (though an Android version is reportedly in the works). So what does this new app do? It transforms cell phones into video cameras – but that’s not the half of it! Through the ingenious use of a phone’s gyroscope, it automatically edits any video made for stability. In other words, a person could literally jog down the street, filming as they went, and the video would come out looking as if it had been made using one of those smooth Hollywood camera gliders – no Blair Witch Project effects here! Not only does this…

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