8 Ways To Rethink Your Holiday Marketing Strategy

The holiday season is the holy grail of sales. But achieving the sales figures your company needs can be harder than you think. Here are 8 ways to rethink your marketing strategy this year. Go Mobile If you don’t have this capability, now is the time to make the switch. Gone are the days when mobile devices were a luxury – they are ubiquitous. Add to the fact that as many as a third of all internet users are doing so from a mobile device, and you can see why not having mobile capability for your sight is like throwing money in the trash. Unify The last thing a customer wants is a slapdash experience. A positive user experience is the foundation for positive brand placement. Unifying all possible data streams in a single persona allows you to bring information from e-mail, customer relationship software, and transactions to bear in creating smooth, cohesive, pleasant experiences for your customers. Share Providing quality, sharable content with consumers isn’t just preaching to the choir. You’re establishing reliability and assuring potential consumers have the ability to shop your site. The content you share is among your most valuable online possessions – it is content…

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