Social Media Marketing for Colleges and Universities

It makes sense that colleges and universities would market themselves on social media – their target demographics can practically tweet in their sleep! Whether you’re trying to connect with prospective students or alumni, online marketing now plays a bigger role than ever. Below, we highlight three of our favorite examples from the higher education community. The University of Dayton’s video scholarship contest The University of Dayton is currently in the middle of their second annual video scholarship contest for incoming freshmen. The contest is based around the topic of “What does servant leadership mean to you?“, which UD featured in a 46-second video clip. The contest’s 46 entries are currently open to popular voting, and the top 10 videos with the most votes will be referred to a judging panel. The first place winner receives a $40,000 scholarship, with second and third place finishers also winning smaller financial aid awards. According to the University of Dayton, last year’s contest drew 36 entries and more than 13,000 votes. Why it’s cool: UD is allowing students to submit this video with their application instead of the traditional written essay. As the University of Dayton writes, “It’s both a nod to the way…

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