13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest blogging on someone else’s site. It’s an extremely effective way to tap into new audiences and attract more people to your own site. But the hard truth is that you’ll never even get the chance to write a guest blog, if you don’t get the first step of the outreach process right. That first step is writing an email to the owner of the site. Think about it. If you’ve determined that a certain site would be the ideal place for a stint as a guest blogger, you can be sure that plenty of other people have, too. And all of those other people are also sending the site owner emails requesting to guest blog, as well. So if you want even the faintest hope of ever being given the chance to widen your audience via that site, you’ve got to make absolutely sure that your outreach email stands out from all the others. So how can you ensure that your message catches the site owner’s attention – and not only that, but also actually…

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