SEO: Myth or Fact?

  Transcription of “SEO: Myths or Fact?” Shama: All right, Idan. SEO myth busting time. I’m going to tell you something I hear a lot from people and you tell me if it’s myth or fact and then correct me. Ok. You can guarantee me a top ranking. Myth or fact? Idan: Me personally? Nobody. Shama: Anybody. Idan: Nobody can guarantee you an actual ranking within Google organic results. Shama: Why? I was told this by these guys that emailed me from India. I was told that. Idan: The thing is that Google actually has their guidelines and it says that nobody can actually guarantee you, so you got to rely on that, plus it’s a free space to compete in. It’s really important to follow the rules in order to get top rankings. Shama: Google tells us pretty much that no, no one can guarantee you a ranking because guess what, we are boss, we decide at the end of the day, and no one apparently can influence their decisions, right? You can play through their algorithm, but you can’t guarantee that. Idan: Right. If people were to find guaranteed spots on Google, they would run out of business,…

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