google places

  • Why Review Sites Matter For Your Business

      Transcription of “Why Review Sites Matter For Your Business”: Shama: I know you also stress a lot about review sites. What is it about review sites like Yelp and others that are important to search engine optimization? Idan: Users gather information on the Internet. If it’s from your Website, from a competitor, from Yelp, from another citation, like Google Plus or Google Places or even Bing. All these citations, people go on and they place their view. If you’re not there, your competitors are. Shama: What’s a citation? Idan: A citation is basically a website, a directory, that people have their place of business. Shama: Ok so your information is linked in it. It’s kind of like a yellow pages on the Web and you have so many directories. That’s a citation. Idan: Exactly and there are so many of them. Shama: I love SEO speak. Idan: There are so many of them because different people go to different places. You may like Google Places while I may like really Yelp. I like the information on Bing more than just Google Places. It’s really important to be everywhere. Shama: One of the things that I really like about you…

    read more

  • Don’t Call People Names on Yelp and Other Tips

    “Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to Google Places and many sites in between, consumers now have a variety of outlets to express their opinions about your establishment. This can be great for your online marketing – if you do everything perfect all the time. What if you messed up? Well, here are some tips for dealing with that unpleasant predicament. Keep your emotions out of it. Yeah, we get it. It sucks to put all your effort into something, only to see people trash it on the Internet. For an example from the publishing industry, take independent author Jacqueline Howett, whose defensive replies to a two-star review of her book went viral (although many of her comments have since been removed – probably because she realized in hindsight that responding wasn’t such a great idea to begin with). People aren’t always going to like what you’ve created as much as you like it. That’s just how it works.┬áIf you get too emotional when people offer criticism, you’re probably not the right person to be monitoring what people are saying. Find a…

    read more