The 5 Elements of Excellent Content

Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering about what makes excellent content different from just good content, and I have come up with these five R’s of excellent content.  [inaudible 00:00:17] and there is no actual letter R in the word content but these five R’s really define what makes up excellent content. The first is relevance.  Is it relevant to the person reading it and that context can make all the difference and you know that if you’ve ever been married and had to plan a wedding or you’ve ever renovated your house or worked on any project for a specific amount of time, you know that you’ve delved deep into everything related to that and all of a sudden it mattered so much more to you because it was relevant.  When you are creating content on the web, you want to make sure that you’re keeping it relevant to your audience and recognize that not everybody will love it.  Recognize, not one of our R’s but still important. Number two excellent content keeps it real.  We can relate to it. …

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