Will Gmail’s New Tabs Feature Impact Your Email Marketing Campaign?

Google’s online email service, Gmail, has slowly but surely become one of the most popular email platforms across the web. And with constant updates and integration with the company’s other much coveted services―Drive, Google +, Calendar―it is easy to see why. In its most current wave of updates, Google has recently transformed the way in which you view your old Gmail inbox. The new design has slowly been rolling out over the last month and its main feature is five new tabs which sort all of your mail into different categories: Primary – Person-to-person conversations and messages that don’t appear in other tabs. Social – Messages from social networks, media-sharing sites, online dating services and other social websites. Promotions – Deals, offers and other marketing emails. Updates – Personal, auto-generated updates including confirmations, receipts, bills and statements. Forums – Messages from online groups, discussion boards and mailing lists. While on the surface this is great for users who are looking for an easy way to sort through the many daily coupons, sale updates, LinkedIn updates and other junk email that they get and simply access their important emails, it may actually impact the way in which businesses use email marketing….

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