giveaway

  • 12 Days of Christmas Day 11: Rise in Training and Education

    It’s Day 11 of our 12 Days of Christmas giveaway, so make sure you subscribe to Shama TV  for one of your last chances to win a $25 Amazon card or our grand prize – an Amazon Fire HD tablet! Today’s future trend is the rise in training and education. View the video below and scroll down for a transcript. Make sure you tune in tomorrow to catch the final digital trend for 2016. Transcript: Hey Zen Nation, Shama here! Welcome to Day 11 of our 12 Days of Christmas, where we share 12 trends for the future for 2016 as well as give you lots of gifts. Just a day left, so be sure to subscribe to Shama TV on YouTube so you can enter to win a $25 gift card every day, as well as our grand prize, the Amazon Fire Tablet HD. Trend number eleven is all about training and education – aka, companies realizing that they have to invest in training and education for their teams. The last few years we actually saw companies cut back somewhat on training and education programs but now we’re seeing the opposite. We’re seeing companies really start to do more, invest…

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  • 12 Days of Christmas Day 9: Dark Traffic

    It’s Day 9 our 12-day Christmas giveaway – this not only means we are getting closer to Christmas, but it also means that our CEO, Shama Hyder, shares with you another digital trend for 2016. Trend number nine is dark traffic and how it’s going to get harder to measure. Watch the video below to learn more about dark traffic and scroll down for a transcript. Be sure to subscribe to Shama TV to get a chance to win some awesome prizes. Transcript: Hey Zen Nation! Welcome to Day 9 of our 12 days of holiday giving. Be sure to subscribe to the Shama TV channel on YouTube for your chance to win a daily prize, a $25 gift card to Amazon, and the grand prize – an Amazon Fire Tablet HD. Very cool prizes! As your bonus you get to hear me share my future trends for 2016. If you look at previous trends of 2015 and so forth you will see I’ve been pretty on point. Today’s trend is dark traffic and how it’s going to get harder to measure where traffic is coming from to your website. Well what do I mean by dark traffic? Well, right now you can…

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  • 12 Days of Christmas Day 5: Crowdsourcing Content

    It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend number 5 – crowdsourcing content. In today’s video we talk about taking advantage of crowdsourcing content to fulfill your content needs. Scroll down for a transcript. Transcript: Hey Zen Nation! It’s Day 5 of our 12 Days of Christmas giveaway where you get a double treat – not only do I share my future predictions for 2016 with you one day at a time, but you also get a chance to win some fabulous prizes by subscribing to Shama TV on Youtube. It’s as simple as that. Every day one lucky winner gets a $25 Amazon giftcard and one winner at the end of it gets the grand prize of the Amazon Fire HD, it’s very cool. All right, trend number five is: crowdsourcing content. As content becomes more and more important – and we’ve seen that over the last few years – and will continue to be more important, businesses have to start looking at how we can take advantage of crowdsourcing content, getting content from their audiences, from your customers, whether in the form…

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  • The 12 Days of Christmas Day 2: Influencer Marketing

    It’s day 2 of the Shama TV Twelve Days of Christmas contest! Today’s trend is the rise of influencer marketing. Hear all about it in today’s video, and make sure to subscribe to Shama’s YouTube channel to be entered to win! For a transcript, scroll down.  Transcript: Hey Zen Nation! Welcome to Day 2 of our 12 Day Christmas Giveaway. Be sure to subscribe to Shama TV – every day we’re choosing one winner to get a $25 Amazon gift card, and at the end one grand prize winner will receive an Amazon Fire HD tablet. Very exciting, and as a bonus you get to hear a new trend for 12 days straight! A new trend going into 2016. So today’s trend 2 of 12 is the rise of influencer marketing. Look for it, count on it. Companies are becoming savvy to the fact that to reach a broader audience the can’t just go through TV and traditional mediums. They have to look at influencers who already have created clout within certain communities, or who are already looked at as the go-to expert. Nike works with Tiger Woods, for example. They know that when Tiger Woods talks about the brand that helps…

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  • Sweepstakes and Contests: Yes, They’re Different

    Giving away a prize sounds like a quick and easy way to attract new people to your social media sites, and an even better way to keep the attention of the fans you already have. Right? Sort of. Social media promotions are a good idea some of the time, but there are five main things you need to consider before launching a giveaway (or sweepstakes, or contest) of your own: 1. Know what you’re trying to accomplish This should sound pretty obvious, but don’t have a contest or giveaway just to have one. You need to have a goal. Are you trying to develop brand loyalty among your fans and followers, or are you trying to catch the attention of people outside your current audience? What would you like to happen after the promotion is over? If you can’t answer these basic questions, you need to sit down and really think about it before you go any further. Be concrete and realistic, and set numerical goals where possible. 2. Know the meaning of sweepstakes vs. contest These words technically, and legally, have different definitions. A sweepstakes traditionally involves the entrant filling out a form to enter, and the winner(s) are…

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