Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that can manage all the various aspects of your digital presence, from website development to social media to SEO to content marketing? Or do you pick several niche agencies, each of which specializes in one certain area of online marketing – one for social media, one for email, one for influencer marketing…or on an even more granular level, one for Facebook, one for Instagram, one for Twitter?     For some companies, the niche option can seem best. After all, if Instagram is all an agency does, they must be pretty darn good at marketing businesses on that platform. Why wouldn’t you want to bring together top experts from every field to work on your company’s marketing campaigns? And when you take a look at the full-service option, it becomes clear that for many businesses, full-service digital marketing agencies are the way to go. Digital marketing can be highly effective when it’s integrated – when each piece is fully interconnected with every other piece. Let’s take a look at each kind of…

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