• Social Media Marketing: Beyond Facebook and Twitter

    Although you’ve probably heard a lot about the benefits of Facebook, Twitter, blogging, and potentially even Google+ to your marketing efforts, they’re not the only sites and options out there. When it comes to online marketing, there are many other sites that could be worth exploring. Here are a few that we think could be potentially valuable. 1. Tumblr Tumblr is a quick and easy to set up blogging platform. An upside of Tumblr is that you can post content on it more frequently than you can on Facebook. The downside of Tumblr is that you can’t host your blog, and Tumblr’s servers aren’t the most reliable. When they go down, so does your content. Photos tend to perform better than other types of content on the site, which makes it a natural choice for those in the media or fashion industries. 2. Pinterest Pinterest is a social photo sharing website, based on the theme of a “virtual pinboard”. Users choose photos and “pin” (bookmark) them to theme-based “boards”. Pinterest was named one of the “50 Best Sites of 2011” by Time magazine. You might not think photo sharing sites work for your business or industry, but with a little…

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  • Five Tips for Successful Foursquare Marketing

    If you have a physical location: 1. Claim your venue. Even if you’re not actively participating in Foursquare as a form of social media marketing yet, chances are users are already checking in to your business. If your business isn’t already there, that’s actually kind of a bad sign – any user can create a new venue, so why hasn’t somebody created yours yet? It’s not the end of the world, though, because it also means you can put yourself on Foursquare. There are varying instructions if you’re a chain with 10+ (or 100+) locations. In any case, Foursquare will verify your ownership by phone or mail and then…well, what does being verified mean? Claiming your venue not only allows you to use Foursquare’s built-in analytics, but it also lets you: 2. Create a Foursquare special. Verified business owners get free access to Foursquare’s merchant platform, which includes the ability to create a variety of different types of specials and discounts specifically for Foursquare users, which they can “unlock” when they check in to your location. Specials can target new customers (newbie special: get a discount or free item on the first check-in) or existing, loyal customers (loyalty special: a…

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