Facebook Marketing

  • 21 Common Questions About Social Media Marketing Answered

    Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing for my company? Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them…

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  • 5 Expert Tips for Marketing Your Mobile App

    If you were going to guess how many mobile apps are available right now, what would you say? 1 million? 2 million? Well, according to statistics from July 2015 (the latest available), there were 1.5 million apps in the Apple store and 1.6 million in the Google Play store. In case you haven’t done the math yet, that’s 3.1 million apps that you can download onto your phone or tablet. Here’s the next question: how many of those 3.1 million available apps would you say you use on a regular basis? According to a Forrester Research study on app usage from 2015, if you’re like the average smartphone user then that number is a lowly, little five. Those five can vary from user to user, but big-name apps like Facebook and Google still dominate the landscape. With those kinds of odds, getting your app into the hands of users can be a daunting task. How do you cut through all the noise? How do you make your app stand out among the millions? While there’s no magic bullet, we’ve compiled some tips to help you make your app as successful as possible. Social media marketing: go big or go home…

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  • Our Top 5 Ways to Use Remarketing to Increase Your ROI

    It’s hardly news that our digital experience is getting more personalized every day. Open Netflix, and you see movies recommended specifically for you (my recommended list recently got it completely right with The Wedding Singer, and completely wrong with Columbo—but hey, I appreciate the effort). Sign up for a retailer’s email list and they notify you when items you’ve clicked on are on sale (I and my wallet know from experience how persuasive those emails can be—thanks, Modcloth). But now the personalization is bigger than just on specific sites. You’ve probably noticed that if you search for something on Google, you’ll probably see ads for that thing—tan high-heeled shoes or The Incredibles DVD or a mid-century sofa—popping up on the sites you visit thereafter. It’s not exactly Google reading your mind, although it kind of seems that way. It’s actually an ad strategy called remarketing (or retargeting, depending on who you ask). It’s been around for several years, but it’s only in the past year or so that it seems to be literally everywhere—I mean, when was the last time you visited a website without seeing ads that seemed hand-picked for you, from plane tickets to China, to fitness apps,…

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  • Theft or Opportunism? The Do’s and Don’ts of Social Poaching

    When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

  • 4 Secret Facebook Advertising Features You Didn’t Know Existed

    Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features you can start using to boost your online marketing today. 1. Specific Retargeting Most advertisers are aware of Facebook’s audience pixels that are placed on the homepage of your website to track visitors. These pixels create custom audiences, allowing you to retarget visitors on your website through an ad. What most users don’t know is that you can zero in on these visitors even further. For example, you have the option to target visitors of specific pages on your website, visitors of certain pages but not others, and even visitors…

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  • How To Successfully Market Music Online

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an English major at the University of Missouri – Columbia. In this article, he gives musicians insight into how they can increase their fan base through online marketing.   With the advent of the Internet and the current ability of its users to share music, legally or illegally, the way artists and bands market their music has changed dramatically. The ability of an artist to expand their listening base and find more fans across the country, and even the world, has increased exponentially, but the way those fans consume their music has changed as well. Without using the Internet to their advantage, an up-and-coming artist can be hurt by its disadvantages, namely piracy. Let’s take a look at some of the more creative ways a band or recording artist can make use of online marketing. Social Media Using social media to connect with fans is a must. There is no easier way to expand your fan base and keep them updated as to what you are doing. Someone who hears your biggest song might use Shazam to…

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  • MZ Weekly News Round-Up: The “Pigeon” Update and the Death of Facebook Chat

    SEO: Google is officially implementing product ratings and reviews on the Product Listing Ads in its search results. This feature, only available in the United States as of now, will show consumers a 5-star rating system under the PLAs on Google search and Google Shopping. Merchants have until October to share review data with Google in order for ratings to appear in PLAs, either directly or through third-party aggregators. A new algorithm update, nicknamed “Pigeon,” is aiming to provide more useful, relevant and accurate Google search results. Some local businesses may see an increase or decrease in website referrals, leads and business from this change. Google claims that the Pigeon update is an improvement upon previous distance and location parameters. No comments have been made on the percent of queries this algorithm will affect, or if certain web spam algorithms were deployed in the update. Social Media: Facebook is, once again, killing off its Gifts feature. The original “Gift Shop,” which gave users the ability to send each other virtual goods, was taken out in 2010. Two years later, in September 2012, a physical gift store launched, following Facebook’s acquisition of Karma, a gift-giving app. In August 2013, the feature…

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  • 4 Tips for Social Media Marketing Targeting College Students

    Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Kaitlin Bain. Kaitlin is a journalism student at Texas Tech University. In this article, she gives businesses unique insight into how they can better reach college students through social media marketing.   When high school students graduate and move away to college, they are suddenly faced with making new decisions – and buying new things. Where they once never would have considered which brand of laundry detergent was the cheapest but still managed to get their clothes clean, this is now a thought at the forefront of their minds. Marketing to these new consumers is a different beast altogether. Where paper advertisements and commercials worked best for their parents, they now pay to watch shows without commercials and never pick up a paper. A growing new way to attract college students’ eyes is through social media advertising. Exchange coupons for “likes” Most college students will like a company’s Facebook page and then unlike it after they get whatever giveaway is being offered. Instead of giving them a coupon just once for clicking like, keep the coupons coming. College students notoriously have…

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  • 7 Tips For Creating the Perfect Marketing Hashtag

    Spend any time at all on a school campus, and eventually, you’re bound to overhear the word hashtag in conversation. What started as a way to categorize Twitter posts rapidly evolved into a way to make funny comments, to join conversations, or even to show your support for a cause online. Their supreme catchiness made it inevitable that hashtags would eventually make their way into real-world conversations, as well, especially among the younger, tech-savvy set. It’s that same catchiness that drives businesses to take advantage of the hashtag phenomenon, as well. For marketing purposes, hashtags are pure gold – if handled carefully. The right hashtag can boost a company’s visibility and popularity exponentially in days, even hours. But careful strategizing is necessary to ensure that all goes well – who can forget McDonald’s harrowing brush with the #McDStories hashtag, when social media users hijacked what was supposed to be a way to share positive stories with tales of food poisoning and awful customer service. Because hashtags can be such effective marketing tools, but can also be dangerous if not handled properly, we’ve put together a list of seven tips for creating the perfect hashtag to market your business. 1. Make…

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  • MZ Weekly News Round-Up: Microsoft’s New Tablet and The Fall of MetaFilter

    SEO: MetaFilter, a news and discussion site founded in 1999, caught some attention this week after announcing that a Google penalty has damaged its business, causing the website to let staff go. The effects of Google penalties on sites both large and small are nothing new, but in the case of MetaFilter, it’s hard to say what went wrong. As Google continues to distribute penalties, both manually and automatically, the search engine is remaining tight-lipped in terms of giving explicit reasons. Without confirmed reasoning, SEOs continue to speculate about what caused the fall of MetaFilter. Google has released new updates for its Chrome web browsers on OS devices, among which are “hotwording” capabilities. “Okay Google” voice search is now implemented on the US version of Google.com, and Chrome’s new tab page. This voice search feature will work automatically upon opening a new tab or navigating to the main Google page, and it will not require a user to click or complete any other input prompts. Other new features with this update include folders to organize apps, and a “captive portal detection” feature that will make it easier for Chrome users to access the Internet in locations with wifi. Social Media:…

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  • MZ Weekly News Round-Up: Project Ara and Nearby Friends

    SEO: The head of Google’s search spam team addressed the biggest myths he sees today in the SEO industry. The most notable myth, apparently, is that people believe Google makes changes to search results solely to make more money for themselves by coercing people into buying ads. On the contrary, choosing or not choosing to buy ads has no impact on a website’s rankings. What’s more, Google doesn’t make changes to their organic algorithms with the intention of selling ads. Google, in the last year, launched the carousel interface, intending to better distribute content from their Knowledge Graph. Now, the company is testing something new: showing ads from paid Google Shopping results in that carousel interface. For example, a search for laptops will bring up a carousel that features different laptops from a variety of vendors. Social Media: Facebook is back in the news, and this time it’s not for another multi-billion dollar acquisition. The world’s largest social network announced a new feature for its core product this week: Nearby Friends. As the name suggests, the feature will let users see which of their Facebook friends are in physical proximity to them. Nearby Friends will work on iOS and Android…

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  • MZ Weekly News Round-Up: Heartbleed and Facebook Mobile Messaging

    Around the Web: A massive security flaw, known as the Heartbleed virus, has taken over the Internet, and it very likely could be affecting you. The bug is a flaw in OpenSSL, which is the open-source encryption standard that most websites use to transmit the data that users want to keep secure. It can, for example, make an email unreadable to anybody except for the intended recipient. What is dangerous about the heart bleed bug is that web servers are capable of storing data such as usernames, passwords, credit card information, and other personal info in their active memories. The vulnerability has been in OpenSSL for about two years, and using it leaves no trace, so the safest assumption to make is that your accounts have been compromised. Once websites begin upgrading to software that is not affected by the bug, it is highly-recommended that all users change their passwords. For more information, you can visit the Heartbleed Bug site. SEO: Google is now showing more support for businesses by displaying business telephone numbers for customer service, technical support, billing support, etc. in its search results. By adding a new schema, each number can be specified to indicate whether or…

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