10 Ways to Amplify Your Brand Reach with Live Streaming

With the entrance of Facebook into the live streaming space with Facebook Live, live streaming has suddenly become mainstream. Despite the fact that live streaming has been available for years from tools like Periscope, UStream, and Livestream, many brands weren’t taking advantage of the power of live streaming – even if they’d already fully adopted the use of video. Now that’s beginning to change. Businesses of all shapes and sizes are seeing the power of live streaming: more views, higher engagement, and most of all, higher quality engagement. Whether you’ve been live streaming for years or you’re a total newbie to the game, there are lots of ways you can amplify your brand reach using this excellent tool. 1. Just do it. With all due respect to Nike, in this case we’re not talking about running a marathon or any other feat of athleticism. Similar to adding video to your marketing strategy, the great thing about live streaming is that you’ll increase your brand reach simply by doing it – as long as you take into account certain considerations. According to Facebook numbers from earlier this year, Facebook users spend 3 times longer watching live video than pre-recorded video. This bears…

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