How Valuable Is A Facebook Like For Your Brand?

An informative study puts a price tag on Facebook likes for big business brands. As a company or business that utilizes Facebook as a tool to connect with our audience and build our professional brand, we are constantly told how important it is to share quality content with the end goal of earning likes and shares from our followers. Some brands do this most successfully through running engaging contests and campaigns, others by sharing content that connects with their audience on a personal level. However, while we understand how important it is to get fans to like our Facebook page and are constantly researching the different successful methods for doing so, do we actually know how much these Facebook “likes” are worth in the long run? A study by the “social intelligence company” Syncapse conducted an in-depth study that put a value number on Facebook likes once and for all. What did they find? According to the latest numbers for 2013, Syncapse found that each individual Facebook like for a company or brand is equal to an average of $174.17―up 28% from previous years. Determining The Value Of A Facebook Like For this study, Syncapse examined successful Facebook brands such as…

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