Facebook Graph Search: It’s About Who You Know

While Facebook Graph Search is in essence a search engine, it’s fundamentally different from the traditional search engines. Google and Bing searches return results based on what the search engine’s “spiders” find when they crawl through a website. Facebook Graph Search, however, is all about who you know, and how you interact with your friends and fans. So if you’ve been applying standard search engine optimization techniques to your Facebook page(s) and profile, it may be time to rethink your strategy. Facebook says that its new Graph Search is all about connecting people with information that other people are already talking about on Facebook. So it’s technically about who knows you and your company – Graph Search makes connections from public pages and friends’ shares.  What does this mean to businesses that use Facebook? It means that your fans have instantly become a referral marketing force for your business – whether that is what they intended when they clicked Like or Share or not. The value of persuading someone to hit the Share button just became much higher. Adding location data to your Facebook page is now a critical part of any Facebook strategy, because Graph Search is based on…

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