facebook ads

  • 4 Secret Facebook Advertising Features You Didn’t Know Existed

    Did you know 92% of marketers take advantage of Facebook advertising? Facebook advertising is not going away; in fact, it’s only becoming more powerful. The advertising dollars put towards this platform each year increased from $4.28 billion in 2012 to a projected $14.27 billion in 2015. We’ve had years of experience harnessing the potential of Facebook ad campaigns for our clients and have seen first hand the success that the perfect strategy can bring. We’ve learned what works and what doesn’t, which features to make full use of, and which to avoid. Today, we’re here to let you in on a few of our secrets. Check out these four features you can start using to boost your online marketing today. 1. Specific Retargeting Most advertisers are aware of Facebook’s audience pixels that are placed on the homepage of your website to track visitors. These pixels create custom audiences, allowing you to retarget visitors on your website through an ad. What most users don’t know is that you can zero in on these visitors even further. For example, you have the option to target visitors of specific pages on your website, visitors of certain pages but not others, and even visitors…

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  • Facebook Marketing Gold: New Call-to-Action Buttons For Ads and Posts

    Well, that was nice! Facebook may have lessened online marketers’ organic reach by changing their algorithm, but they’ve given us a nice little treat to make up for it, by enabling the addition of call-to-action buttons to ads and organic posts. Any salesperson who’s been around for even a little while knows the old sayings – “Ask for the sale,” and “Always Be Closing.” In the realm of online marketing, being salesy according to old sales standards isn’t productive – but some of the same principles still do apply. The fact remains that if you ask someone to do something, they are much more likely to do it. Just as asking for the sale prompts a customer to take action, asking them to “click here” or “sign up” prompts them to do just that. That’s why blogs and social media posts and landing pages the world over have calls to action strategically worked into their copy. And that’s also why those little call-to-action buttons are so effective at driving conversions. For Facebook to add this option for marketers is huge. Just think of the possibilities! It’s just as useful for B2B Facebook marketing as it is for B2C Facebook marketing…

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  • How To Achieve Facebook Marketing Success In Spite Of The Changes

    Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook has made to its algorithm. It’s no longer going to be quite as easy to get your updates to show up in your Facebook fans’ news feeds – and in fact, they may not show up at all, unless marketers start shelling out the dough. Doomsday predictions abound, but what’s really going on? Is this the end of all things? Should we start stockpiling the toilet paper, and practicing our zombie apocalypse drills? Well, no. It’s a major change, and one that will affect the way social media marketers do business, but it’s far from the end of the world. As we see it, there are three major components to Facebook’s changes – and just as many ways of dealing with them. 1. Content trumps images: The first major change involves those gorgeous, eye-catching image posts everyone has been obsessed with this past year. Adding a large image to your company’s updates was a sure-fire way to get likes and engagement, and social media marketing…

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  • The Bottom Line on What Facebook Partner Categories Mean for the Little Guys

    When Facebook launched its new ad-targeting solution Facebook Partner Categories a few weeks ago, we’re pretty sure we heard a loud, collective, “Wooooohoooo” from every small business owner using Facebook ads to market their business. And they have every right to be happy beyond measure because Partner Categories, for small fries, are the great equalizer. In case you missed the announcement, Facebook Partner Categories allow brands on the social network to get ads in front of targeted users based on their activity across the Web, through desktop and/or mobile, plus their offline purchases and tendencies. Previously, targeting was based on users’ Facebook activity. Moreover, all of this is powered by data provided by market research heavyweights Datalogix, Epsilon, Acxiom and Blue Kai. Partner Categories are a gold mine for advertisers because it provides significantly more detail about where to place ads and the users they should target.  Advertisers who target more will have access to more information than those who target less, thus  increasing the opportunity to achieve higher ROI. Most small businesses never have access to the kind of  budget-busting, yet invaluable market data that these Partner Categories provide. They can now create highly-relevant and efficient campaigns that reach…

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  • Calls to Action Now Allowed on Facebook Page Cover Images

    The 17th December version of Facebook’s Pages Terms previously prevented any kind of marketing in the cover image, and text was not allowed to comprise more than 20% of the image area. Page owners had to compromise by making sure that they advertised within the page and tried to creatively draw in consumers. However, it seems as though the Pages Terms Platforms changed overnight and simultaneously opened up a great method for marketing. Previously, or at least until March 20th, the Page Features determined under subsection B (Cover) that cover images may not include: images with more than 20% text; price or purchase information, such as “40% off” or “Download it on socialmusic.com”; contact information such as a website address, email. mailing address, or information that should go in your Page’s “About” section; references to Facebook features or actions, such as “Like” or “Share” or an arrow point from the cover photo to any of these features; or calls to action, such as “Get it now” or “Tell your friends.” These rules were generally accepted as fixed and permanent for quite some time. Now, however, the rules have changed, though the recent change seems to not have truly hit quite…

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  • Facebook’s Custom Audience Ads – And What They Mean for You

    With a user base that includes hundreds of millions of active and highly engaged members, Facebook has established itself as an excellent way for brands to reach out to and connect with potential customers through either establishing Facebook communities on brand pages or purchasing in Facebook Ads. The problem for some, however, was that the two options for Facebook marketing often seemed to exist on opposite ends of the spectrum of “social media” and “marketing”. Facebook’s recently released Custom Audience advertising builds a bridge across that divide by giving brands the opportunity to include relationships built outside of Facebook in their targeting process. What is a “Custom Audience”? Facebook advertisers have long had the ability to target a specific audience segment through using some basic and fairly broad filters. These included general demographic information, such as age, gender, relationship status and location, as well as targeting options based on users’ self-described interests and what they have “liked” on Facebook. Until now, these filters created a smaller targeted audience that was narrowed down from Facebook’s entire user base. Custom Audience ads allow advertisers to include another filter: those who have previously purchased from you or otherwise interacted with you in a…

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  • How To: Improve Your Facebook Ad Strategy

    Facebook Ads got you down? Frazzled? Some other negative adjective that you don’t want to be? Fret no more. Split testing The best method for streamlining your Facebook ads and achieving maximum effectiveness is split testing. If you’re a beginner, and maybe even if you’re not, this can sound daunting. A split test? Do I have to have lots of technical knowledge and run a bunch of numbers to do this? Nope. The minimum resources needed for split testing are two similar Facebook Ads with small differences. You can run the same copy with a different image, or try the exact same ad on two different groups of people – the most obvious division being men and women. Try split testing with a larger groups: for example, test the same ad on both genders in multiple age ranges and with two different specific interests. Run these ads for a day or two, and then see how they did. Eliminate the half of the ads that performed the least well. You have just successfully split tested your first set of Facebook Ads. Ad fatigue From the looks of it, this means that your ads get tired from running all the time…

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  • The Changing Face of Facebook Marketing – 5 Things you MUST Know

    It seems like every day we wake up, Facebook has implemented a new policy or added a new dimension overnight. With almost 500 million users, it is truly turning into the ultimate powerhouse. Mark Zuckerberg, founder of Facebook, has even revealed plans for Facebook to hit 1 billion users by targeting countries where Facebook isn’t yet as infiltrated – countries such as Korea, Russia, and Vietnam. With more users, more features, comes greater opportunity to leverage Facebook for marketing purposes. Here are the top five things you need to know about Facebook marketing. 1) Facebook Fan Page Admin Rule – Previously, if you created a Fan Page using your profile (you have to have a profile to create a page), you were the default Admin – forever. You could add more administrators, but you couldn’t disconnect the page from your profile. Now, it doesn’t matter who creates the page. You can hand it over to anyone at anytime. This is great news if you had an intern or an ex-employee create the page. They can hand it over to anyone at any time. The downside? Just because you are a creator of the page doesn’t mean you can’t be booted….

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