Facebook Advertising Options Demystified (Chart)

With a potential audience of over a billion users, many brands have found success by adding Facebook advertising to their online marketing efforts. In recent months, Facebook has focused on providing more advertising options and tools for companies to use to grow their customer base and increase engagement and loyalty. But with so many options available, it may be hard to keep the options straight – and to know which ones meet your needs. To help clear things up, we’ve created summaries of each of the current major Facebook advertising options along with a chart for at-a-glance comparison.   Facebook Ads Facebook Ads are simple and straightforward: Businesses purchase ad space, and their ads show up on the right side of most Facebook pages. These ads can promote a brand Page, Facebook app, Facebook event, or even an external website. Facebook Ads generally contain ad-specific copy (content created specifically for each ad), including a headline, 90 characters of body text, and an image. They can also contain text from an existing post. Ads are targeted to reach an audience of the demographics you choose, and can even include “custom audiences” – specific people matched through your imported lists of email…

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