Influencer Marketing, Outreach, Digital PR: What’s the Difference?

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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13 Tips For Writing an Effective Outreach Email

We’ve talked before about the growing importance of outreach in the world of online marketing – promoting your own blog or business website by guest…

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How to Use Digital Public Relations to Win Friends and Influence People

In case you hadn’t heard, the world of online marketing is changing. The tactics you used so successfully to drive traffic to your website just…

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Your Ultimate Guide to B2B Internet Marketing Part 4: Four Steps to Effective Digital Public Relations

Today we move on to part 4 of our five-part series on business to business internet marketing. We’ve already covered B2B social media marketing, content…

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Does your PR Agency Know How to Connect?

“We need more people talking about us!” As a CMO, or PR director, how many times has someone at the top come to you and…

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