digital media

  • Why You Should Pay Attention To ‘That Reddit Website’

    Why your company should be keeping tabs on ‘The Front Page of the Internet.’ Staying ahead of the curve when it comes to digital trends is one sure way to get ahead in the marketing world. For instance, using popular memes as a fun way to get your message across or being the first to share information about a hot industry trend with your audience are both great ways to engage your customers and build up a great rapport. Unfortunately, being the first one to jump on a trend before it goes viral is very hard. (Almost as hard as trying to think up your own funny image or video in hopes of it going viral.) If only there were a place on the internet that collected genuine, topical content which could be sorted through based on the how worth-while different users thought the content was. Enter Reddit. Reddit’s tagline says it all―”The front page of the Internet.” In 2012 alone, the website earned 37 billion page views (with 400 million unique visitors). And their most popular post of the year? A personal Q&A session (better known on the site as an AMA―Ask Me Anything) with the President himself, Barack…

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  • SXSW Panel Picker: Help Marketing Zen Speak At South By Southwest 2013

    SXSW is one of the most innovative, creative tech events of the year. Every single year, there are hundreds upon hundreds of technology and media conferences that are hosted all across the world. These events not only give those in the industry a chance to make important connections with other people in their field, but they also provide a great opportunity to learn about what changes are coming up in the world of social-media services and mobile technology. However, out of each of these conferences all around the world, there is perhaps no event that is more well-known or more significant that the annual South by Southwest (SXSW) festival that takes place during the spring in Austin, Texas. This festival, which originally started as the multimedia portion of the SXSW Film Festival in 1994, has since become host to some of the biggest names in tech. SXSW has even helped many influential start-ups get their first leg off the ground. For instance, back in 2007, a certain website called Twitter was unheard of at the time, but used the fest as a launching opportunity for their company and introduced “tweets” by installing big screens throughout the Austin Convention center. This…

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