I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you choose? If you’re like 59% of the senior executives interviewed by Forbes Insight on the subject, you’d prefer the video. It’s no wonder, then, that video marketing is growing by leap and bounds. They say a picture is worth a thousand words – and it’s true, as the right image online draws exponentially more eyes than a simple headline ever could, no matter how carefully crafted. But according to Forrester Research, one minute of video is worth 1.8 million words. 1.8 million! That’s a pretty bold assertion, but the stats bear it out – using video in online marketing delivers a powerful ROI. Especially in the realm of social media marketing, where videos help posts rank higher in the algorithms determining who sees what in their newsfeed, as well as drawing more interest and engagement from audience members, combining the natural appeal of video with the power of social media. Online shoppers who view a video about a product are 64% more likely to buy that product from that business – and 90% of those…
- Feb2016132016 / Feb / 13
Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who pays people to be his friends. Influencer marketing can be a bit of a tricky business (that’s why we offer influencer outreach as one of our many digital marketing services). While some brands still struggle with the idea, there are others that are doing great, innovative influencer marketing campaigns that have helped them move the needle for their sales, their cause, and other goals. Here are five of our favorite influencer marketing campaigns from the past few years. Honest Tea’s #RefreshinglyHonest campaign For five years now, Honest Tea has been engaged in an informal social experiment to find out how honest Americans are across the country. The company sets up unmanned, pop-up stands that offer Honest beverages for $1 – on the honor system. After the pop-up event is completed, company personnel tally up the number of people who actually gave $1. This tally is included in their National Honesty Index, which rates cities and towns throughout America. (In case you were wondering, in 2015…
- Jan2016152016 / Jan / 15
You know how you have that one friend who always gives you amazing movie recommendations? If he says you should see this new movie, you probably trust him implicitly – you just know he’s got great taste. But maybe this friend isn’t such a good source when it comes to, say, restaurants. Maybe, in fact, his taste in restaurants frankly sucks. Because of that, you don’t put much weight on any food recommendations he passes along your way. While you might not think of him this way, from a marketing perspective your friend with impeccable taste in film is an influencer. He’s someone whose opinion you trust, and a recommendation from him is probably more likely to encourage you to see a particular film than the best trailer that a production company can dream up. If you were to stick him online, he’d be the equivalent of a really talented, popular blogger whose movie-related posts get retweeted and shared like crazy – and, most importantly, get people to buy movie tickets. If you’ve been working in digital marketing long, you know how important influencers like him have become. In fact, they’ve become just as important as the other components of…
- Dec2015032015 / Dec / 03
It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest. Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript. Transcript: Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that. Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action….
- Dec2015012015 / Dec / 01
Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting today, we’re launching the Shama TV 12 Days of Christmas contest! Each day from Dec. 1-12, Shama will release a short video on her YouTube channel predicting a marketing trend for 2016. To enter the contest, all you have to do is subscribe on youtube.com/shamatv. Each day, one lucky subscriber will win a $25 Amazon giftcard, and on the last day of the contest someone will win the grand prize: an Amazon Fire HD tablet. Take a look at the first video below, all about the importance of the customer journey. And be sure to subscribe on youtube.com/shamatv for your chance to win! Transcript: Hey Zen Nation, Shama here! I have a special treat for you – we are doing Twelve Days of Christmas. I will be sharing a future trend for 2016 for you to look for every single day and we will choose winners. Every single day, we’ll be giving away a $25 Amazon gift card to one lucky subscriber and at the end of it someone will win an Amazon Fire HD Tablet….