dallas internet marketing firm

  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • Diversity is Vital in the World of Information Technology

    Information technology is a broad term, covering everything from computer hardware to ecommerce. And because it includes such a wide range of businesses and technologies, all interconnected in some form or fashion, the IT community is a vibrant, flourishing entity. Far from being a unified, cohesive whole, however, it thrives precisely because of the diversity represented within its ranks. Diverse viewpoints are vital to a thriving business community. When professionals with differing perspectives on the issues of the day have the opportunity to share their ideas and opinions with one another, incredible syntheses can result. That’s why we were thrilled to have the opportunity to send one of our own to represent Marketing Zen at the HITEC Leadership Summit in Palo Alto, California last month. HITEC, the Hispanic Information Technology Executive Council, is a global organization comprised of successful business executives from every area of information technology. Its mission is to promote professional growth for its members and to increase Hispanic leadership in the realm of IT by mentoring the next generation. Members of the HITEC Board of Directors include such notable figures as the CIO of AT&T, the CIO of Hewlett-Packard, the CTO of Lockheed Martin, and the CIO…

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  • It’s an Honor Just to be Nominated (But We’re Still Dying to Win…AGAIN!)

    Here is the quick low down: We have been nominated by Empact 100 as cool entrepreneurs. Agree? Please hit this link and click LIKE! That’s all. Oh – and you have our undying gratitude! You know how movie stars who have been nominated for an Oscar get an early morning wake-up call with the good news – at, like, 5 am or something? And then they laugh with Jay Leno about how sleepy they were, or tell David Letterman about how they spit out their coffee when the phone rang… Well, we didn’t have to get up quite so early to find out that we at Marketing Zen have been nominated for the Oscar of the business world – the Empact Showcase! No, we won’t get a little naked golden man to take home – instead, we have the chance to be recognized at the United Nations Headquarters in New York! And what exactly might we be recognized for? Oh, just for the fact that our founder and CEO, Shama Kabani, is one of the top entrepreneurs under 35 in the nation whose business brings in revenues of over $100,000. That’s all. Okay, so maybe we spit a little coffee…

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  • SEO Poetry with Powered by Search

    Guest post by Troy Boileau, a SEO & Inbound Marketing Consultant at Powered by Search, a  Toronto SEO agency. A couple of weeks ago, Kelsey Lehnertz and Marketing Zen helped me and Powered by Search out with an awesome, practical post on which 3 tools SEO experts would use if they couldn’t use any other tool. Out of that one project this one flourished: SEO Poetry! I pitched a couple of extremely excited friends and partners from other companies in the niche: Could you pretty please write me a Haiku or a Limerick about SEO? Though I was excited about the idea (compliments of one of my colleagues, Marc Nashaat, thanks Marc!) I still hadn’t expected the great result. It was fun seeing the poems come in or who the poem-writing was delegated to and imagining how that process went; Hey, Powered by Search wants a Haiku! Who’s our company poet? Laura Atkins bullied Steve Atkins into writing theirs; James Agate immediately went to Anthony Pensabene. Kelsey says she wrote Marketing Zen’s limerick but it’s too good not to have had editors! And because of this excitement, before I let you get into reading through some awesome poetry from the likes of…

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  • Internet Marketing Basics-1,2,3

    There are three basic steps to internet marketing, and each step is crucial for overall success. 1) Create a Solid Platform– Your platform is generally your website. Make sure that it is clear, easy to read, and well organized. Your website only has 1/10th of a second to capture a browser’s attention. If you mess up this step, nothing else will make up for it. You can get thousands of people to your site-but if they don’t stay, it doesn’t matter. A solid platform captures your target market’s attention and makes it easy for them to understand what you do. 2) Optimize– The easiest way to optimize your website is to get professional Search Engine Optimization (SEO) help, but there are also steps you can take yourself. First use Wordtracker to research keywords that your target market may be using to search for your services. These keywords may not always be what you might use to search for yourself. Example-the airline industry might talk in terms of "discount fares" but people looking for discount fares usually type in "cheap tickets." The higher the KEI (Keyword Effectiveness Index) is for a particular word or phrase, the better. A high KEI means…

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  • After The Launch

    See Jack quit his job See Jack use his life savings to launch his own business. The business of his dreams. See Jack struggle, squirm, and try all the traditional methods after the launch. See Jack close his business and come tumbling down. I saw Jack. In fact I saw so many Jacks (and Jills) that I decided to start After the Launch-a safe haven that helps service professionals start and skyrocket their business the SMART way. The main difference between the traditional way and the smart way is best summed up by the bold quote on the top banner- “In business for yourself, not by yourself.” Only 1 out 5 businesses survives the first three years. Why? My research leads me to believe it’s because the majority don’t realize the need for structure and support until it is too late. They spend most of their time and effort launching their business (their baby!), and then have very little idea about what to do After The Launch. Most entrepreneurs are artists of the most creative kind. They sometimes forget that business is also part science. After the Launch is all about providing strategies, insights, and tools to help you master…

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