dallas internet marketing consultant

  • Internet Marketing Basics-1,2,3

    There are three basic steps to internet marketing, and each step is crucial for overall success. 1) Create a Solid Platform– Your platform is generally your website. Make sure that it is clear, easy to read, and well organized. Your website only has 1/10th of a second to capture a browser’s attention. If you mess up this step, nothing else will make up for it. You can get thousands of people to your site-but if they don’t stay, it doesn’t matter. A solid platform captures your target market’s attention and makes it easy for them to understand what you do. 2) Optimize– The easiest way to optimize your website is to get professional Search Engine Optimization (SEO) help, but there are also steps you can take yourself. First use Wordtracker to research keywords that your target market may be using to search for your services. These keywords may not always be what you might use to search for yourself. Example-the airline industry might talk in terms of "discount fares" but people looking for discount fares usually type in "cheap tickets." The higher the KEI (Keyword Effectiveness Index) is for a particular word or phrase, the better. A high KEI means…

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  • After The Launch

    See Jack quit his job See Jack use his life savings to launch his own business. The business of his dreams. See Jack struggle, squirm, and try all the traditional methods after the launch. See Jack close his business and come tumbling down. I saw Jack. In fact I saw so many Jacks (and Jills) that I decided to start After the Launch-a safe haven that helps service professionals start and skyrocket their business the SMART way. The main difference between the traditional way and the smart way is best summed up by the bold quote on the top banner- “In business for yourself, not by yourself.” Only 1 out 5 businesses survives the first three years. Why? My research leads me to believe it’s because the majority don’t realize the need for structure and support until it is too late. They spend most of their time and effort launching their business (their baby!), and then have very little idea about what to do After The Launch. Most entrepreneurs are artists of the most creative kind. They sometimes forget that business is also part science. After the Launch is all about providing strategies, insights, and tools to help you master…

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