Facebook Voice Messages: A New Way To Increase Customer Loyalty

Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships are the name of the game. In order to help those connections along, it’s a great idea to let customers see the human side of your business – the real people behind those products or services. Humans connect with other humans much more quickly than they can with inanimate objects or faceless companies – and they’re much more likely to feel a sense of loyalty to a human, as well. Just compare the following two scenarios. In one, you pay for a service that is delivered 100% online, without any kind of contact or communication with a person. The service is great, but impersonal, and no relationship is formed. In the other scenario, you pay for a service, and are in contact with a live human being throughout the entire process. You get to know that person by name, and appreciate their hard work on your behalf, so a real connection is made. Now, which of those two companies would you feel more of a…

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