Shama TV: 12 Business Trends for 2016

As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

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