• Shama TV: 12 Business Trends for 2016

    As 2015 comes to an end and we welcome the new year, our CEO, Shama Hyder, shares 12 digital marketing trends for 2016. Watch out for these trends in 2016 and plan your strategies accordingly. View the video and transcript below. Happy New Year! Transcript: The first trend is 2016 will be a year all about the customer journey. More and more businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communication, you really have to look at the whole customer journey, how does someone go from a stranger to getting to know about your business to actually turning into a customer or client – what does that journey look like? And to that end, where does marketing fit in at each point in that decision making process? So look for businesses, smart businesses, to really revive and pay close attention to the customer journey overall and create key points of interaction, where they can really serve the customer or the prospect and helping them make that transition into a buyer. So caching, there’s my first trend for you. Today’s trend two of 12 is: the rise of influencer…

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  • 12 Days of Christmas Day 5: Crowdsourcing Content

    It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend number 5 – crowdsourcing content. In today’s video we talk about taking advantage of crowdsourcing content to fulfill your content needs. Scroll down for a transcript. Transcript: Hey Zen Nation! It’s Day 5 of our 12 Days of Christmas giveaway where you get a double treat – not only do I share my future predictions for 2016 with you one day at a time, but you also get a chance to win some fabulous prizes by subscribing to Shama TV on Youtube. It’s as simple as that. Every day one lucky winner gets a $25 Amazon giftcard and one winner at the end of it gets the grand prize of the Amazon Fire HD, it’s very cool. All right, trend number five is: crowdsourcing content. As content becomes more and more important – and we’ve seen that over the last few years – and will continue to be more important, businesses have to start looking at how we can take advantage of crowdsourcing content, getting content from their audiences, from your customers, whether in the form…

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