• Using Contests and Sweepstakes to Increase Social Media Engagement: 8 Ways to Prepare an Awesome Campaign

    Working in Digital PR and Marketing, we’re constantly looking for ways to engage our audience and connect with our customers. We do this by combining great content with the efforts of our social media and search teams. But it’s a good idea to mix it up sometimes—and most audiences like to mix it up, too. Launching a contest or sweepstakes event via a social media channel of your choosing is a fantastic way to engage customers and obtain valuable information to use in your marketing strategies moving forward. But, as most things go, launching a contest or sweepstakes is easier said than done. Where do you start? That’s where we come in. Here are 8 ways to prepare a fun contest that your audience will love (and you’ll benefit from). 1. Choose a Valuable Prize People that enter contests and sweepstakes are going to enter them for the prizes, right? Therefore, it’s important to pick a prize that is valuable for your audience. For example, if you own an Optometry practice, and your patients are coming in for eye check-ups, it may be a great idea to offer a discount on contact lenses or a free pair of designer frames;…

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  • Facebook Promotion Guidelines: What You Need To Know

    Those of you who’ve been following along may remember our post from a few months back about the difference between sweepstakes and contests. If you’ve decided that a Facebook promotion is the next step in your online marketing campaign, regardless of the type of promotion (if you’re doing anything where you’re going to pick a “winner” then you’re having a promotion), you need to be aware of Facebook’s official Promotions Guidelines before jumping in head first. Changes since we last wrote on this topic Our CEO Shama wrote a similar post about the Facebook Promotion Guidelines back in 2009. As you probably know, the site has had a few facelifts since then – and its legal language hasn’t been exempt from the company-wide makeover. The biggest change is that now you do not need written permission from a Facebook account executive to hold a contest, sweepstakes, or giveaway. Previously, you needed explicit permission from Facebook to hold a promotion. The rules You can’t run the promotion on your page’s wall. Facebook’s guidelines state that you must use a third-party app or a custom tab to hold your sweepstakes or contest, which leads us to… An action on Facebook can’t be the…

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