shAMA: Ask Me Anything: How to Land Epic Guest Post Opportunities & Is Marketing a Deal Breaker?

In this week’s shAMA: Ask Me Anything, Shama answers Ulyses’ question about how to land guest post opportunities, and talks about whether marketing can make…

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How to Brainstorm Content: 6 Tips to Catalyze Ideas

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…

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Influencing Influencers – What Seed Content Can Do For You

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will…

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4 Engaging B2C Content Marketing Ideas for the Holidays

Yes, we know, it’s not even Thanksgiving yet…but just take a look at your local store displays, and you’d think it was Christmas already. Holiday marketing…

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The Content Marketing Powerhouse You’ve Probably Never Considered

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the…

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8 Ways To Ruin Your Branded Content

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored…

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The Most Effective Content Marketing Tool You’re Not Using

White papers are an excellent way to disseminate your expertise to an industry community. By sharing your knowledge, not only are you establishing yourself as…

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Social Media Marketing Tips for the Changing Digital Landscape

Do you have a dark social media secret? Apparently, many people these days do. According to a recent study by the folks at MIT, social…

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A Blog’s Not Just a Blog: The Evolution of Content Marketing

It’s a question just about everyone gets on a regular basis: What do you do? And as someone who ghostwrites client blogs for a living,…

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MZ Featured Content Marketing Intern: Matthew McFarlane

Here at Marketing Zen, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only…

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