How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right? Except for one tiny detail: you’re not a writer. In fact, if you’re being totally honest, you don’t even like writing. Now that the written word has become such an integral part of the digital marketing plan, lots of people are finding themselves in this very situation – especially at smaller and mid-market companies, where the resources to hire a full-time content writer may not be available. This can be very tough on the person who’s been designated to run the blog, especially if there’s not much money for freelancers. When you add in the fact that the optimal length for a blog post, in terms of SEO and shareability, is 1200 words at a minimum, as MZ’s CEO Shama Hyder relates in her new book Momentum, handling a company blog as a non-writer looks even more daunting. So how do you handle your new role when you’d rather be doing…well, anything else besides stringing sentences together and worrying about grammar? How do you create a well-written, informative, entertaining blog that people want to read…

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