The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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How To Increase Your Company’s Blog Traffic by 2587%

Okay, okay, we know. 2587%?! Where on earth did that number come from? And how in the world can it be possible to boost blog…

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Content Marketing Tips for the Five Stages of the Consumer Buying Decision Process

If you’re a content marketer who got her start in writing, rather than marketing, then the consumer buying process might be something of a mystery…

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A Day in the Life of an MZ Content Writer

We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team…

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12 Days of Christmas Day 5: Crowdsourcing Content

It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend…

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shAMA: Ask Me Anything: How to Amplify Your Social Media Results

In this week’s shAMA: Ask Me Anything, Shama shares tips on how to optimize your email marketing, get your employees to engage more on social…

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Finishing Strong: Digital Marketing for the Fourth Quarter

It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

Summer can be rough on digital marketing efforts.

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The Rise of Visual Content Marketing: 5 Reasons Infographics Rock

There is a magic in graphs. The profile of a curve reveals in a flash a whole situation — the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.
―Henry D. Hubbard

Can we really say it any better that that?! Graphics have come…

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4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

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