Video and Social Media Marketing: Which Platform Will Boost Your Brand?

I’m sure you’ve noticed it yourself. Given the choice between watching a quick video online, or reading a long swath of content, which would you…

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How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right?…

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5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital…

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Gated Content for B2B Companies: Pros, Cons, and How to Use It Wisely

Any digital marketer worth her salt will tell you that if you want your brand to succeed in today’s market, you have to be creating…

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The Ultimate Guide to Digital Marketing for Product-Based Businesses

In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you…

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6 Critical Questions to Ask Before Hiring a Digital Marketing Agency

A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie…

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How To Increase Your Company’s Blog Traffic by 2587%

Okay, okay, we know. 2587%?! Where on earth did that number come from? And how in the world can it be possible to boost blog…

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Content Marketing Tips for the Five Stages of the Consumer Buying Decision Process

If you’re a content marketer who got her start in writing, rather than marketing, then the consumer buying process might be something of a mystery…

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A Day in the Life of an MZ Content Writer

We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team…

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12 Days of Christmas Day 5: Crowdsourcing Content

It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend…

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