Content Marketing Tips for the Five Stages of the Consumer Buying Decision Process

If you’re a content marketer who got her start in writing, rather than marketing, then the consumer buying process might be something of a mystery to you. Maybe you’ve heard of it, along with other terms like “sales funnel.” Well, marketers are as bad as any other professional when it comes to jargon, and that’s basically what these two terms are. The consumer buying process is just a breakdown of the steps people generally go through before making a purchase. Different people may call each step something slightly different, but in general the stages are: awareness, evaluation, preference or alternative evaluation, purchase, and repurchase or post-purchase behavior. And the sales funnel is a way to visualize how your audience shrinks as you get farther into the buying process. (In other words, lots of people may want to know about your product and take a step to do some research into your product, but a lot fewer will actually end up making a final purchase.) Ideally, you want to be able to target people in every stage of the buying process. So how do you make your content marketing work for everyone? The answer is to create targeted content for people…

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