• MZ Weekly News Round-Up: Women CMOs

    After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have given us a new perspective on marketing as a whole and on the female role within the industry. Female CMOs: Under Karen Quintos’s tutelage, Dell has become one of the frontrunners for marketing in a digital world beyond basic digital marketing. Quintos helped to build Dell’s social listening command center in 2010 and offered plenty of advice in her interview with earlier this week. She indicated that Dell’s focus on customers has given them the marketing edge. Elaborating on this point, Quintos said, “At a time when marketing has become data-driven, businesses must create opportunities for a direct and personalized experience with customers. And it’s not about using the latest social transactional message.” Quintos also stressed the importance of the collaboration between a company’s IT department and marketing team. The synergy between these two groups assures accurate real-time data and develops reliable data analytics strategies. Considering Dell’s tremendous success over the past few years, Quintos’s advice should certainly be heeded. Events: Pubcon Las Vegas,…

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  • The Evolving Role of the CMO: A Marketer For All Seasons

    A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and expectations. In other words, to predict the future. Luckily, this is easier than it sounds. A Classic Two-Pronged Attack You don’t need a crystal ball to plan your marketing meta-strategy, but you do need to comprehend the fact that it will operate on two separate, distinct, parallel realities: the reality of marketing and the reality of CEO expectations (you know, ROI). These realities are related through you, the CMO. Because both are important but often veer off in diametrically opposed vectors of development and actionable goals, you need to approach each one with clarity and precision. If you don’t have your finger on the pulse of your marketing efforts and CEO’s demands, your process and then your reporting becomes fuzzy. And before you know it, you’re spouting waffle about followers and Facebook. Marketing’s Multiplicity The truth about marketing is the fact that it has splintered into multiple niche competencies. The old-fashioned age of the all-purpose advertising executive is no longer a breathing being: the static trinity of radio, television, print is simply not the universe…

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