What You Need To Know About Canada’s New Anti-Spam Law

On July 1, 2014, there will be a new sheriff in town…or should we say, there will be a new Mountie in the Rockies? That’s because that’s when the new Canadian Anti-Spam Legislation (CASL) goes into effect. It looks like a trend that started in the EU, in countries like Germany and Ireland, has now made its way to North America: stricter anti-spam regulations for email marketers. Why is this pertinent to American businesses? Well, this law regulates emails and other electronic communications that are received by computers and phones in Canada. In other words, it doesn’t matter where the sender of the email is – if you have Canadian customers, this law applies to you. CAN-SPAM Americans are of course familiar with our own anti-spam legislation, the CAN-SPAM law, which requires the following from businesses who send marketing emails: 1. Emails can only be sent to people who have opted in, or explicitly agreed to receive emails from a certain business – or to people who have made a recent purchase from that company. 2. Every email sent must include a clear and simple way for recipients to unsubscribe, and when someone makes use of that option, a business…

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