Why Case Studies Are So Awesome That We Should…Do a Case Study About Them!

OK, guys, look. We here at Marketing Zen have been around the block a few times when it comes to online marketing. In our years of experience, we’ve seen firsthand the impact that case studies can have on a business’s growth. But it’s not enough that we’ve seen it – we want you to get it, too! So, just for you, we decided to write a case study about…drum roll, please…case studies! Our goals are as follows:   To improve our awesome blog readers’ understanding of what a case study is. To demonstrate how to put an awesome case study together. To show how effective case studies can be in establishing credibility and social proof…and awesomeness. To increase the use of case studies in awesome businesses across the nation!   The Strategy: 1. First, we’ve got to explain what exactly a case study is. (Hint: It’s awesome.) A case study is like a customer testimonial on steroids. (But not really, because then it would get ‘roid rage, and that would NOT attract new clients.) It’s basically a write-up, done by your company, in which you describe how you helped a client. But the great thing about it is that you…

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