Shama TV: How to Write a Book

It’s time for another episode of Shama TV! Are you one of the many people with a book in your head, but nothing on paper? In…

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5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for…

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Who is Your Customer? Your Guide to Creating the Perfect Customer Profile

We recently talked about how important it is that the content, social media, and search teams at a marketing company work together. But where can…

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Post-ROI Marketing: What Every CEO Should Know

CEOs Turn To Marketers To Lead the Way in Digital Business In a period of growth, it’s time to reexamine your marketing strategy. We’re finally…

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Diversity is Vital in the World of Information Technology

Information technology is a broad term, covering everything from computer hardware to ecommerce. And because it includes such a wide range of businesses and technologies,…

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Entrepreneurship: A Heady Cocktail of Action and Connections

What’s the first thing that pops into your head when you hear the word entrepreneur? Someone so dedicated to their innovative business idea that they’re…

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Three Steps to Being Desirable for Clients

Everyone wants to portray himself or herself as an expert. In fact, most companies would say that they don’t just want to portray themselves as…

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7 Tips For Successful B2B Blogs

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make…

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What you need to know now about the future of digital marketing

A recent industry forecast by global management consulting firm McKinsey and Company aptly points out that “Digital marketing is about to reach more challenging territory”. …

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The Bottom Line on What Facebook Partner Categories Mean for the Little Guys

When Facebook launched its new ad-targeting solution Facebook Partner Categories a few weeks ago, we’re pretty sure we heard a loud, collective, “Wooooohoooo” from every…

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