Can Your Social Media Profile Be Both Personal And Professional?

Blurring the lines between business life and personal life with social media. Back before the immense growth of the internet and social media, it was never too difficult to keep your business life separated from your professional one. Intense sport and political talk was reserved for passing moments around the water cooler, and live commentary of your favorite television sitcoms were reserved specifically for whoever was in the room with you at the moment. However, as we saw just last night following the first presidential debate, more and more people are turning to Facebook, Twitter or Google + in order to share their thoughts and opinions on everything from politics to pop culture references. And while this may a great platform to banter back and forth with friends or dive deep into the thoughts of your favorite celebrities, where should you draw the line when your business and personal social profiles are one in the same? The main idea behind social media for business it to engage one-on-one with fans and followers, while also creating a company brand that encompasses your goals and objectives as a business. However, behind every company Twitter or Facebook account lies an employee―whether it be…

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