5 Minutes to a More LinkedIn You

By: Shama I often get asked why I don’t write more about LinkedIn and how to use LinkedIn for business purposes. For all those who keep asking – and for the rest of us – here are five ways you can amp up your LinkedIn experience. Five minutes. Five steps. (Take that 30 minute meals! Someone get this girl a show!). Jokes aside – here are my tips. Minute 1 – Add 7 Descriptive Keywords to your Specialties Area. Think not only about your specialties within the industry – but also how people outside the industry may seek you out. For example, airline companies for the longest time bickered over the keyword “low airfares.” Until, someone (probably in the marketing department of course) discovered that people were looking for “cheap airfare.” Also, think globally and locally. Example: Search Engine Optimization but also Dallas SEO. Minute 2 – Add your LinkedIn Address to your Email Signature. Mr. Prospect may not decide to move forward now, but if they choose to connect with you on LinkedIn it makes it that much easier to stay in their periphery. Minute 3 – Pull your Twitter feed into your Profile. This is a debated topic….

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