Business Marketing

  • The Benefits Of Blogging For Your Business

    Blogging is one of the most important ways to connect with your audience. When blogging first became popular on the web, it was mainly used as fun, new way for people to share their own individual thoughts across the internet. Some blogs were created for the purpose of connecting with an outside audience, while others were simply used as an outlet to express a person’s own daily thoughts and feelings. But, in the last 10 years, blog posts have come a long way from simply sharing what you had to eat for dinner or telling stories about your kids and pets.  Blogs have become a necessary staple for nearly every website across the web, especially those in the business world. This is because blogging for your business site, especially for service businesses, can go a long way towards establishing your expertise in your industry AND connecting with your clients on a more personal level. Become An Expert In Your Industry Think about it ― let’s say you are a consumer who is thinking about getting into jogging and you need a new pair of running shoes. Before you make your purchase, there are a lot of different elements that you…

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  • How To Get The Most Out Of Your Twitter Hashtags

    Using hashtags to further your businesses Twitter marketing campaign. In the world of social media, it is not simply enough to create a profile page or account for your business in hopes of reaching out to clients and furthering your online marketing efforts. Instead, you must take advantage of the many elements and features that these sites offer as a way to help your company create a unique identity for itself, while also connecting with your audience in a way that you are unable to do through traditional marketing. If you already have a Twitter account that is dedicated to your business, there are several tools that you can incorporate into your existing social media strategy to improve your engagement among readers and also increase your Twitter following. One of the best ways to do this is by using hashtags. Designated by a number sign (#) at the start of a word or phrase, a hashtag is a Twitter feature that helps to spread information among different Twitter profiles, while also helping to organize it throughout the entire website. Twitter users also will use hashtags within tweets as a marketing tactic during certain promotions or events. Research has also found…

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