Why Integrating Traditional and Digital Marketing is a No-Brainer

The digital age has given us so many things: better ways to stay in touch with loved ones, new ways to market and advertise, a…

Continue reading

Our Top 5 Ways to Use Remarketing to Increase Your ROI

It’s hardly news that our digital experience is getting more personalized every day. Open Netflix, and you see movies recommended specifically for you (my recommended…

Continue reading

Published on 18th Sep, 2015 in Marketing

How to Use Quora to Help Your Business

How to Use Quora to Help Your Business

Websites that allow you to pose questions to the internet at large have to be one of the both best and worst things web developers have given us. You can post the silliest, most random question—“What should I have for dinner tonight?”—and you’re bound to get a slew of answers, plus start an argument about the advantages of pizza with mushrooms versus pizza with spinach.

Continue reading

Finishing Strong: Digital Marketing for the Fourth Quarter

It’s official: summer is coming to an end. It doesn’t exactly feel like it from my house in Texas, but the calendar doesn’t lie. My Facebook feed has switched from being filled with skinny girls in bikinis frolicking on beaches to little ones posing on their porches for the first day of school. Stores are stocked up with school supplies instead of sunscreen. Yes, summer is ending.

Summer can be rough on digital marketing efforts.

Continue reading

4 Ways that BuzzSumo Improves Your Digital Marketing Efforts

As digital marketers, we are constantly trying to keep up with all the things technology is making available to us. Thanks to many different applications and software, we’re able to increase our marketing efforts when strategizing for a client. One tool we’re really loving here at Marketing Zen is BuzzSumo. Whether your focus is social media, content, search engine optimization, or outreach, there is a ton of data and metrics you can get from the site to incorporate into your marketing strategies. Today we’re going to show you 4 of the ways that BuzzSumo can make your marketing team better.

Continue reading

7 Conferences You Should Add to Your Calendar Before the End of 2015

As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.

Continue reading

5 Ways to Choose a Keynote Speaker that Delivers Value to Your Audience

Putting together a successful event involves a lot of prep work. You have to deal with finding an appropriate venue that will be comfortable for…

Continue reading

Breaking Silos: The Real Secret to Online Marketing Success

Here at Marketing Zen, we operate in our virtual offices all over the United States, and all over the world. Not being in an office…

Continue reading

How to Succeed in your International Marketing Efforts

Here at Marketing Zen, not only are we based all over the world, but so are our clients. We have clients from Texas to Thailand…

Continue reading

4 Basic Rules for Approaching Influencers

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers…

Continue reading