4 Blogging Myths Debunked

By now, most of the business world has recognized the benefits of having a company blog.  Blogs can help bring traffic to your website, promote new ideas and events, and can give your company a human voice that customers can connect with. There is plenty of helpful tips out there, but there are also many misconceptions about blogging. Here are four common myths about blogging, debunked to help guide you on your quest for an effective blog. Myth #1: If You Blog it, They Will Come You’ve set up a blog. You’re filling it with valuable, interesting content. You even put a link to your blog on your website. The readers should come rolling in, right? Not likely. You wouldn’t open a brand new retail store on a side street and rely on foot traffic to support your store; you’d advertise and create marketing promotions. Treat your blog the same way, using techniques such as search engine optimization and social media marketing to help readers discover your blog. Myth #2: SEO is All About Quantity There’s no denying that blog content written with search engine optimization in mind is an essential key to increasing search engine ranking, targeting the readers…

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