How To: Twitter Advertising for Business

  “How To: Twitter Advertising for Business” video transcription: Hello this is Shama Kabani, CEO of the Marketing Zen Group, and I’d like to talk to you about Twitter Advertising. Twitter Advertising has evolved a lot in the last couple of years, short couple of years. I’d like to call this the third generation of Twitter advertising. The first phase was where Twitter allowed only companies with a certain budget to be able to advertise on their platform, and that was for companies with a minimum of a $5,000 ad budget, just for Twitter alone. Then Twitter opened it up for certain American Express Card holders and they got emails to be able to participate in the Twitter advertising program. Very recently, I received an invitation for my Twitter account @shama to use Twitter advertising and I’ve noticed that this is a trend, and more and more people are getting these invites. It looks like they’re going after businesses, CEO’s, and people who have a certain amount of Twitter followers, but that number is unknown. What does that really look like? What does that mean for you? The biggest thing you need to know about this type of Twitter advertising…

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