5 Steps to Developing an Outstanding Brand Voice on Social Media

Your social media posts say a lot about your brand. But are they saying the right thing? Because social media has become such a vital part of digital marketing, many businesses have found themselves creating hasty profiles on three or four social media platforms, and posting what they can when they can – sometimes, simply just to maintain a presence on the channel. While this is a fairly common situation, even among large enterprises with lots of resources, it’s hardly ideal. The problem is that you’re not telling a unified story. You’re not speaking with a defined, recognizable brand voice. And that means that you’re missing out on a major opportunity to connect with your customers. How do you go from having a haphazard social media presence to one that clearly identifies what your brand is all about? The key is developing your brand voice. Follow these five steps to get started. 1. Delve into your company’s culture. Your brand voice is really an expression of your company culture, so a good place to start is to spend some time defining that culture. Is your company youthful and on-trend, like PopSugar? Or is it established and traditional, like Farmers Insurance…

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