3 Steps to Gaining Valuable Brand Recognition with LinkedIn

When LinkedIn was launched on May 5, 2003, it was described as a place where business professionals could maintain a list of contact details of the people with whom they did business.  It was part social network, part job and career center, and 100% tailored to the individual user. In November 2010, LinkedIn began allowing businesses to list products and services on company profile pages – and members were encouraged to “recommend” products and services and write reviews. Barely two years later, LinkedIn has emerged as the leading business to business (B2B) social media platform – a place where your company and your brand must have recognition in order to take full advantage of social media’s power to drive business. Does your company page give you the brand recognition you want? If you have to ask the question, then the answer is “probably not”.  Here are three strategies for improving your brand recognition on LinkedIn. 1. Complete Your LinkedIn Company Page A LinkedIn Company Page can function like a second website where you can display products and services, post videos or photos, and it’s easy to make changes or add updates. There are six possible sections to a LinkedIn Company…

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