5 Email Marketing Secrets for Boosting Conversions

If you’re sending out marketing email after marketing email, but you just aren’t seeing the results you’d like from them, it could very well be that you’re doing everything right. You’re writing awesome subject lines and great copy, you’ve got strong calls to action, and you’ve got a killer landing page just waiting for click-throughs. So why aren’t people clicking? Well, the purpose of email marketing is to drive conversions, right? So no matter how well put-together your emails are, if you’re not crafting them with a laser-like focus on making them convert, all your efforts are for nothing. To help you gain that focus, we’re sharing our top 5 email marketing secrets for boosting conversions. 1. Think twice about images. Including images in your emails can either drive conversions…or prevent them. If your particular email subscriber list responds well to the images you’re using, then by all means, keep up the good work. But the fact remains that up to 60% of your email recipients probably have their email images disabled. So if your email is too image-heavy, all they’ll be receiving is a white page full of empty frames. There are a few ways to combat this problem….

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