MZ Goes Back To College: Marketing Insights From Dr. Bob McDonald

In today’s rapidly changing world, continuing education is a necessity. No matter what industry a person or a business is immersed in, new technology and new trends require continuous updates to training. But nowhere is the rapid pace of development more evident than in the world of online marketing. One important means of keeping abreast of the latest in online marketing is to tap into the wisdom of experts – reading blogs, watching videos, attending webinars. And here at Marketing Zen, we do all of those things regularly in our effort to be the best. But we’re also taking it a step further. MZ is going back to college – and we’re taking you, our lucky readers, with us! In our new blog series, we’ll be interviewing some of the most distinguished minds in the country – university professors who have dedicated themselves to the ongoing study of marketing. These thinkers will be able to give us – and you – unique perspective and insight into the world of online marketing. We’re excited to be back in class! Our first interview features Dr. Bob McDonald, United Supermarkets Professor of Marketing at Texas Tech University. Kaitlin Bain, one of our content…

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