• The Art of Fascinating Readers…with Marketing Content

    When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business or them personally… …but went ahead and gave them your money anyway? I’m guessing the answer is never, right? If you want people to buy from you, you have to connect with them. And the only way to do that is to grab their attention – and hold it. Now, let’s be honest – there are plenty of people out there promoting their businesses with blogs or podcasts or emails that are attention-grabbing – and interesting. So if you want to stand out from the competition and be the guy who makes the sale, you have to be more than just interesting – you have to be fascinating. In today’s blog post, I’ll show you how to be the most fascinating person in the room, so that people listen to what you have to say over anyone else, feel a stronger connection with you and your business, and end up feeling excited and lucky to be able to become your customers. When I was in junior high, I had this one teacher, Mrs. Eversole. She…

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  • 4 Crucial Elements of a Great Blog Post

    Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people will read a title, only 2 of those 10 will read the post. No matter how wonderful and groundbreaking your blog content may be, a bland and boring title will likely result in the post being glanced at and summarily dismissed. A post’s headline can tell readers, “Hey, check me out! I’m fabulous, interesting, and important!” Or it can mumble something, stare at the ground, and blend unnoticed into the background. A strong blog post title should tell the reader exactly what they should expect to learn, and how reading…

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