Blogging

  • 7 Tips For Successful B2B Blogs

    Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts are successfully aimed and draw in the correct audience. In fact, successful blog posts can be particularly difficult since sometimes it requires more than content for great content marketing. However, there are some common characteristics that B2B blog posts have that can make your B2B posts successful. Read on to learn these seven tips! 1. Always incorporate media. Too many B2B blogs are focused on getting solid content, so they publish text-only blogs. This is boring, even to other business people. Incorporating photos, graphs, and videos will make your blog much more visually interesting and will increase the chances of having return readers. 2. Post regularly. This does apply to all blog posts. How can you expect to build a solid readership base if you post irregularly? Blog regularly, and set up a schedule to help you maintain that regular blogging. Keep to that schedule! But don’t just make up content in order to meet your schedule. You always want to provide you readers with…

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  • 5 Things to Avoid When Using Stock Photography

    It has become a staple in the business-blogger’s world to use stock photography. Coming up with content is already hard, but trying to find photos that match your content without violating copyright laws can sometimes be impossible. Therefore, most bloggers use stock photography. Stock photography is the supply of photographs licensed for specific uses. It is used to fulfill the needs of creative assignments. You may want to get your blog noticed, but you certainly don’t want bad publicity. So while there is nothing wrong with using stock photography, sometimes a website seems unprofessional because the blogger made mistakes when using stock photography. Read on to learn the top five mistakes to avoid when using stock photography! 1. Using Unrelated but Beautiful Stock Photos There may be a stock photo from a gallery that you just absolutely love. It may be breathtaking, or funny, or colorful. You may think it’s the best photo you’ve ever seen. But it doesn’t match your content at all. One of the major mistakes that bloggers do is that they don’t use relevant images. Make sure you’re not one of these bloggers. You will get a greater response from readers if they feel like your…

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  • The Importance of Connecting With Your Audience in Marketing

    Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly in order to determine how the target audience reacts to events, items, or situations. The reactions of your target audience will directly relate to business growth. The ability to connect with the target audience separates the great companies from the ones that are just doing okay. Connecting to your audience will allow you to understand their reactions, wants, and needs. Since many audiences are constantly changing, it’s a great idea to get connected and stay connected with your audience. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant. In fact, you might even need to update your marketing strategy to stay relevant. Who is your target audience? If you’re going to connect with your audience, then you need to have a good, rough idea of who they are. Typically, it might be a great idea to learn the demographics of your target audience and update that information frequently. This way, you can develop marketing…

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  • Creating “Share-alicious” Content to Build Your Online Community

    Ever wonder why some organizations seem to have no problem at all building and engaging their online communities when your company spends a great deal of time working to get more fans, to no avail?  Does it seem like no matter what you post, tumbleweeds blow across your page.  Very few, if any “likes” or comments are happening, with the exception of the one super fan you can always count on (read: your mom) who “likes” everything you post (because she loves you). You’re not alone. Many companies struggle to find the sweet spot in content creation. But if you listen closely, your audience is telling you what they want to hear. Deliver it, and you’ll see your online community start to take shape. First understand what moves your audience If you don’t have a deep understanding of who your audience is then you’ll have a difficult time figuring out what motivates them to act. Chances are you have a general idea of who your targets are, but  it’s important to drill down to their demographic characteristics as well as their psychographics. Know what their passions are and where their pain is, and start conversations around these drivers. For example,…

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  • SEO Poetry with Powered by Search

    Guest post by Troy Boileau, a SEO & Inbound Marketing Consultant at Powered by Search, a  Toronto SEO agency. A couple of weeks ago, Kelsey Lehnertz and Marketing Zen helped me and Powered by Search out with an awesome, practical post on which 3 tools SEO experts would use if they couldn’t use any other tool. Out of that one project this one flourished: SEO Poetry! I pitched a couple of extremely excited friends and partners from other companies in the niche: Could you pretty please write me a Haiku or a Limerick about SEO? Though I was excited about the idea (compliments of one of my colleagues, Marc Nashaat, thanks Marc!) I still hadn’t expected the great result. It was fun seeing the poems come in or who the poem-writing was delegated to and imagining how that process went; Hey, Powered by Search wants a Haiku! Who’s our company poet? Laura Atkins bullied Steve Atkins into writing theirs; James Agate immediately went to Anthony Pensabene. Kelsey says she wrote Marketing Zen’s limerick but it’s too good not to have had editors! And because of this excitement, before I let you get into reading through some awesome poetry from the likes of…

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  • The 5 Elements of Excellent Content

    Transcription of “The 5 Elements of Excellent Content” Shama: Hi, this is Shama Kabani, CEO of the Marketing Zen Group, and I have recently been wondering about what makes excellent content different from just good content, and I have come up with these five R’s of excellent content.  [inaudible 00:00:17] and there is no actual letter R in the word content but these five R’s really define what makes up excellent content. The first is relevance.  Is it relevant to the person reading it and that context can make all the difference and you know that if you’ve ever been married and had to plan a wedding or you’ve ever renovated your house or worked on any project for a specific amount of time, you know that you’ve delved deep into everything related to that and all of a sudden it mattered so much more to you because it was relevant.  When you are creating content on the web, you want to make sure that you’re keeping it relevant to your audience and recognize that not everybody will love it.  Recognize, not one of our R’s but still important. Number two excellent content keeps it real.  We can relate to it. …

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  • The Do’s and Don’ts of Blogging for Your Business

    How to successfully execute a blog for your business or corporate website. The phenomenon of blogging is nothing new in this era of the internet. For many years, everyone from media companies to public individuals have created their own blogs as a way to connect with their audience and share their opinions on a variety of subjects. However, many corporate companies are just starting to catch on to the growing credibility that these blogs could offer them as a communication channel for connecting with their customers. While you may never have considered writing about your industry or business before, the world of blogging has started to become more and more popular among businesses and corporations. In fact, most businesses that utilize online blogs agree that they achieve a large media effect in a world where news is disseminated and processed very rapidly. Many reports are also showing that blogs are one of the largest online communication tools out there for businesses that can actually influence public opinion and build credibility for a company. However, despite this fact, a recent list of Fortune 500 company blogs shows that only 5% of the United States’ corporations have joined the blogging arena. If…

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  • 4 Crucial Elements of a Great Blog Post

    Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people will read a title, only 2 of those 10 will read the post. No matter how wonderful and groundbreaking your blog content may be, a bland and boring title will likely result in the post being glanced at and summarily dismissed. A post’s headline can tell readers, “Hey, check me out! I’m fabulous, interesting, and important!” Or it can mumble something, stare at the ground, and blend unnoticed into the background. A strong blog post title should tell the reader exactly what they should expect to learn, and how reading…

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