How to Create Epic Content: Writing Tips for People Who Hate to Write

So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right?…

Continue reading

Gated Content for B2B Companies: Pros, Cons, and How to Use It Wisely

Any digital marketer worth her salt will tell you that if you want your brand to succeed in today’s market, you have to be creating…

Continue reading

How To Increase Your Company’s Blog Traffic by 2587%

Okay, okay, we know. 2587%?! Where on earth did that number come from? And how in the world can it be possible to boost blog…

Continue reading

How to Brainstorm Content: 6 Tips to Catalyze Ideas

Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that,…

Continue reading

4 Basic Rules for Approaching Influencers

You’ve probably heard the word “Influencer” floating around the web lately. Yes, now those we follow and learn from have a name. While these influencers…

Continue reading

Influencing Influencers – What Seed Content Can Do For You

Top of mind for most marketing directors is the eternal quest to create relationships with influencers. Capturing their attention, forging a relationship, fostering good will…

Continue reading

8 Ways To Ruin Your Branded Content

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored…

Continue reading

A Blog’s Not Just a Blog: The Evolution of Content Marketing

It’s a question just about everyone gets on a regular basis: What do you do? And as someone who ghostwrites client blogs for a living,…

Continue reading

How To Successfully Market Music Online

Today we’re excited to have the opportunity to share a blog post written by one of Marketing Zen’s content marketing interns, Matthew McFarlane. Matthew is an…

Continue reading

Yankee Google: A 4th of July Tribute to Online Marketing

Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re…

Continue reading