Creating Blog Content that People Will Actually Read

How many websites do you think there are on the Internet today? Go ahead, guess. If you answered approximately 644 million, you’re correct! With half a billion sites to choose from, how does your blog rank? Is your content compelling enough to get visitors to stick around, or do you bore them to sleep right there at their computer monitors? If you suspect your readers are heading to your site to help remedy their insomnia, it’s probably time to reevaluate your efforts with the following tips. Discover your voice If you’re writing a blog post, the last thing you want to do is come off as stiff and robotic – after all, this is your chance to humanize your business and connect with an audience. Don’t be afraid to have a personality. Your voice is more than just your writing style. It also encompasses the topics you choose to write about and your tone. So how do you discover a writing voice? The first tip is to start writing the way you talk, since blogging is much less formal than other types of writing. Additionally, if there are bloggers you admire, don’t be afraid to emulate their style (note: this…

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