Google Analytics is an extremely important part of tracking visits to your company’s website. Once you’ve set it up, you will be able to use Google Analytics to gain insight which will help you to improve customer service and increase profitability for your company. Measuring data about your website is part of the future of digital marketing, but it’s also part of the present. If you’re not using Google Analytics, you need to. Google Analytics can be extremely overwhelming to the novice user, however. When you first log in, the amount of data present seems to be almost useless because there’s so much. It is a struggle for beginner users to find the data that they want. Sometimes, searching for the specific piece of data you want seems to be more time-consuming than it should be. In order to cut the clutter and focus on the data that matters to you, the three steps below outline a general plan for people who want to access the benefits of online marketing and understand how to use Google Analytics to their advantage. Filter Irrelevant Traffic A lot of the data presented in Google Analytics isn’t relevant to what you need to understand….